--- title: The Twelve Myths Of Investing | Sound Financial Strategies Group description: Are you ready to challenge conventional investing wisdom with our exclusive eBook? Uncover the truth behind stock market risks, redefine investment, and... image: https://education.soundfsg.com/hubfs/SFSG%20logo-white-bg.png --- [Skip to the main content.](https://education.soundfsg.com/the-twelve-myths-of-investing#main-content) [![Sound Financial Strategies Group](https://education.soundfsg.com/hs-fs/hubfs/SFSG%20logo-final%20knocked%20out%202021.png?width=2174&height=599&name=SFSG%20logo-final%20knocked%20out%202021.png "Sound Financial Strategies Group")](https://education.soundfsg.com/) [![Sound Financial Strategies Group](https://education.soundfsg.com/hs-fs/hubfs/SFSG%20logo-final%20knocked%20out%202021.png?width=2174&height=599&name=SFSG%20logo-final%20knocked%20out%202021.png "Sound Financial Strategies Group")](https://education.soundfsg.com/) - Services - [Financial Planning](https://soundfsg.com/financial-planning) - [Process](https://soundfsg.com/financial-planning/process) - [Solutions](https://soundfsg.com/financial-planning/solutions) - [Resources](https://soundfsg.com/financial-planning/resources) - [Investment](https://soundfsg.com/services/faith-based-investing) - [Retirement Planning](https://soundfsg.com/services/retirement-planning) - [AT&T Retirees](https://soundfsg.com/services/att-retirement-management) - [About](https://soundfsg.com/about/team) - [Resource Center](https://soundfsg.com/resource-center) - [Downloads](https://soundfsg.com/resource-center?type=deepdivesdownloads) - [Articles](https://soundfsg.com/resource-center?type=articles) - [Client Updates](https://soundfsg.com/resource-center?type=updates) - Books - [Money By The Book](https://education.soundfsg.com/money-by-the-book) - [Failure & Success](https://education.soundfsg.com/failure-and-success-chris-mcalpin) - [Invest to Prosper](https://education.soundfsg.com/invest-to-prosper-clint-sorenson) - [How We Define Terms](https://soundfsg.com/how-we-define-terms) - [Contact Us](https://soundfsg.com/contact-us) [Schedule an Appointment](https://soundfsg.com/start-conversation) Toggle Menu Toggle Menu [Schedule an Appointment](https://soundfsg.com/start-conversation) - Services - [Financial Planning](https://soundfsg.com/financial-planning) - [Process](https://soundfsg.com/financial-planning/process) - [Solutions](https://soundfsg.com/financial-planning/solutions) - [Resources](https://soundfsg.com/financial-planning/resources) - [Investment](https://soundfsg.com/services/faith-based-investing) - [Retirement Planning](https://soundfsg.com/services/retirement-planning) - [AT&T Retirees](https://soundfsg.com/services/att-retirement-management) - [About](https://soundfsg.com/about/team) - [Resource Center](https://soundfsg.com/resource-center) - [Downloads](https://soundfsg.com/resource-center?type=deepdivesdownloads) - [Articles](https://soundfsg.com/resource-center?type=articles) - [Client Updates](https://soundfsg.com/resource-center?type=updates) - Books - [Money By The Book](https://education.soundfsg.com/money-by-the-book) - [Failure & Success](https://education.soundfsg.com/failure-and-success-chris-mcalpin) - [Invest to Prosper](https://education.soundfsg.com/invest-to-prosper-clint-sorenson) - [How We Define Terms](https://soundfsg.com/how-we-define-terms) - [Contact Us](https://soundfsg.com/contact-us) [Facebook](https://www.facebook.com/Soundfsg) [Linkedin](https://www.linkedin.com/company/sound-financial-strategies-group/) [YouTube](https://www.youtube.com/channel/UCo-XRQu1qVemmz4YUvarK_w) # The 12 Myths Of Investing ### Unlock the Lucrative Secrets of Smart Investing with Our Exclusive eBook ## **Are you ready to challenge the conventional wisdom of investing? ** This insightful eBook debunks the **most common (and costly) misconceptions about investing** and illumines the true path to success. Perfect for both seasoned investors and novices, this guide is your ticket to understanding the complex world of investing like never before. Are you ready to discover the most popular beliefs about investing that might be holding you back? **What You'll Learn:** - **The Reality of Stock Market Risks:** Uncover the truth behind the volatility and risks of stock investing, challenging the myth that stocks only go up. - **Redefining Investment Risk:** Learn why volatility isn't the only measure of risk and understand the real risks associated with not meeting your financial goals. - **Market Timing Myths and Realities:** Gain insights into the possibilities and limitations of market timing and how it can be effectively utilized in investment strategies. ![Twelve Myths Of Investing](https://education.soundfsg.com/hs-fs/hubfs/Twelve%20Myths%20Of%20Investing.webp?width=900&height=1041&name=Twelve%20Myths%20Of%20Investing.webp) ## Get Your Copy Today ### **"I trust Sound with investing our savings more than I trust myself.** ##### I know results will not always be what I wish they would be, but I truly believe that over the long haul, they will be better than they would have been if I was doing them."  - Rusty B. ![Sound Financial Strategies Group](https://education.soundfsg.com/hubfs/SFSG-compass.webp) **Office Hours** Monday-Thursday8:30 AM - 5 PM  Friday 8:30 AM - 4:00 PM | Fri --- 116 One Madison Plaza Ste 1100 Madison, MS 39110 --- Toll Free: 877-462-3744 Fax: 601-856-1621 Phone: 601-856-3825 ##### About About - [Our Team](https://soundfsg.com/about/team) - [Contact Us](https://soundfsg.com/contact-us) ##### Services Services - [Investing](https://soundfsg.com/services/faith-based-investing) - [Retirement Planning](https://soundfsg.com/services/retirement-planning) - [AT&T retirees](https://soundfsg.com/services/att-retirement-management) ##### Learning Center Learning Center - [How We Define Terms](https://soundfsg.com/how-we-define-terms) - [Articles](https://soundfsg.com/articles) - [Podcast](https://soundfsg.com/the-chase-podcast) - Books - [Money By The Book](https://education.soundfsg.com/money-by-the-book) - [Failure & Success](https://education.soundfsg.com/failure-and-success-chris-mcalpin) - [Invest to Prosper](https://education.soundfsg.com/invest-to-prosper-clint-sorenson) [*Facebook*](https://www.facebook.com/Soundfsg)[*LinkedIn*](https://www.linkedin.com/company/sound-financial-strategies-group/)[*YouTube*](https://www.youtube.com/channel/UCo-XRQu1qVemmz4YUvarK_w) - [SFSG Privacy Policy](https://soundfsg.com/privacy-policy) - [Disclosures](https://soundfsg.com/disclosures) - [Terms](https://soundfsg.com/terms-and-conditions) - [Regulatory Documents](https://soundfsg.com/regulatory-documents) All information herein has been prepared solely for informational purposes, and it is not an offer to buy or sell, or a solicitation of an offer to buy or sell any security or instrument or to participate in any particular trading strategy. Investment Advisory Services offered through Sound Financial Strategies Group, LLC (“SFSG”), a Registered Investment Adviser. Certain representatives of SFSG are also Registered Representatives offering securities through APW Capital, Inc., Member [FINRA/](https://www.finra.org/#/)[SIPC](https://www.sipc.org/), 999 Riverview Drive, Suite 201, Totowa NJ 07512 (800)637-3211. SFSG and APW Capital are separate and unrelated companies. [Click here to view the relationship summary to APW Capital, Inc](https://education.soundfsg.com/hubfs/Downloadables/APW%20Capital%20Form%20CRS%20June%202020.pdf) SFSG is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. More information about Sound's Investment advisory services and fees can be found in its Form ADV Part 2 and/or Form CRS, which is available upon request. Check the background of your financial professional on FINRA's [BrokerCheck](https://brokercheck.finra.org/) © 2026 Sound Financial Strategies Group. All rights reserved. *Return to Top* ```json { "@context" : "https://schema.org", "@type" : "WebPage", "description" : "Are you ready to challenge conventional investing wisdom with our exclusive eBook? Uncover the truth behind stock market risks, redefine investment, and...", "isPartOf" : { "@type" : "WebSite", "name" : "Sound Financial Strategies Group", "url" : "https://education.soundfsg.com" }, "name" : "The Twelve Myths Of Investing | Sound Financial Strategies Group", "url" : "https://education.soundfsg.com/the-twelve-myths-of-investing" } ``` ```json { "@context" : "https://schema.org", "@type" : "Organization", "logo" : null, "name" : "Sound Financial Strategies Group", "url" : "https://education.soundfsg.com" } ```